How to Drive Huge Traffic from Pinterest to your Site

In the last post, we discussed which businesses were tailor-made for Pinterest. But you don’t have to have a business in one of those categories to be successful on Pinterest. Any business can get traffic from Pinterest by learning a few techniques. With some hard work and a little luck, you’ll be able to drive massive amounts of traffic from the social media gathering place to the place of commerce. Here are some techniques to drive more traffic from your pins to your website.

• Make links that lead to quality content. Pinterest doesn’t like spam, or anything that reeks of it, so if your links lead back to a low-quality page, with non-relevant images or text, they are going to demote your pins fast. Make sure that the link contains the picture you used for the pin.
• Make sure that you are writing descriptions for search, and restrict the use of hashtags to special promotions or a hashtag you always use for your business. Make the descriptions compelling, concise and make sure they contain the words that people are going to be searching for. Pay attention to the trends and to the descriptions that you see and you’ll soon get a second sense for what kind of keywords you should include.
• Become engaged. Try to create a regular following and make sure that you interact with them by visiting their pages and looking at their Pinterest feeds. You can even tap into your regular customer base by putting the Pinterest logo on your site and allowing people to follow it to your profile. These people will become the basis for your following.
• Make sure that you post regularly, but not so often that people get sick of seeing your updates. This is a fine line to walk and requires that you know your audience and your niche topic. A good rule of thumb to follow is to post daily, two or three times max.
• Make sure your board name is something engaging and make your descriptions something that not only contain searchable keywords but are also descriptions that people can use to identify exactly what a particular board is for.
• If you create a name for your profile that includes the name of your business (as well as your username if possible) you will get better search rankings, especially after you confirm your website. You’ll also want to write a great description of your business.
• Use the Rich Pins tool if you want to draw in more traffic. When you use rich pins you are able to add more text, which adds on keywords and helps them rank better.
• Lastly, make sure that you know what you are doing on Pinterest and what your niche actually is. If you want to appeal to the crowd, know what pinners are searching for and then carve yourself a niche somewhere in the middle of that. Up to a certain point, the more specific you can be about your products or services, the more likely it is that you will be at the top of search.

Pinterest is the Site You Need for Promotion

When it comes to things like blog posts, Pinterest is fast becoming one of the best ways that you can drive traffic from the site to your own website or blog. If you are going to do a blog specifically, and most businesses should, then make sure that you have a board that is dedicated to your blogs so that your followers can easily find the post that they want while on Pinterest.

Make Sure You Decorate

Another factor that will determine how much traffic you are able to attract is the number and the topic of the boards that you have on your profile. If you don’t have multiple boards there you are going to be thought of as boring and not worth following. Of course, if you have too many then followers are going to get confused and not browse your profile. You want to create boards around your business niche as much as possible. If you have a half a dozen or so boards that are all serving the same basic idea, and gives a great overview of what your business is, this is the best way to set up a business profile.

Continually Engage With Followers & Others

When you take the time to answer a question or respond to a comment, it matters. People remember things like that and they will remember your company later if you personally engage them. You may not have a lot of time available, but spend what time you do have actually making real connections with real people. Those are the solid relationships that are going to come back to visit again, and are going to share your content with their own friends and followers. Remember, people are the biggest asset that you have on Pinterest and it is people that you want to create your boards and pins for.

Always Cross-Promote

You never know when one particular medium will engage someone so make sure that you cross-promote. If you have a blog, then make pins so that people can find your posts. If you make video content then let people that find you on Pinterest know about that as well. You want to funnel your visitors from your Pinterst profile to your internet real estate. However, the opposite is true as well. Whenever someone finds you online, whether it is through your blog or your regular website, make sure that they can get over to your Pinterest profile and follow you so that you have the opportunity to make them into customers at a later date.

Slowly but Surely, Traffic will Increase

If you can follow these suggestions you’ll give yourself the best chance of getting traffic, but don’t be concerned if traffic grows slowly. It takes time to grow your traffic using social media, but when you do get traffic, you’ll be getting quality traffic that is much more apt to buy your products or services, so it is completely worth it to build slowly.